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Tuesday, December 07, 2004
The Pentagon Defense Science Board released a report, quoted and discussed at DailyKos that contains some pretty upsetting information about America's perception in the Muslim world, and some no-holds-barred criticism on the Bush Administration's handling of foreign policy situations:
There is consensus in these reports that U.S. public diplomacy is in crisis. Missing are strong leadership, strategic direction, adequate coordination, sufficient resources, and a culture of measurement and evaluation. America's image problem, many suggest, is linked to perceptions of the United States as arrogant, hypocritical, and self-indulgent. There is agreement too that public diplomacy could be a powerful asset with stronger Presidential leadership, Congressional support, inter-agency coordination, partnership with the private sector, and resources (people, tools, structures, programs, funding). Solutions lie not in short term, manipulative public relations. Results will depend on fundamental transformation of strategic communication instruments and a sustained long term, approach at the level of ideas, cultures, and values.